Search engine positioning
By Webzuniverse Dot Com
Search engine positioning (in other words, obtaining high rankings on search engines) is one of the simplest and most affordable ways of promoting your website.
The reasons for getting your site high rankings in search engines are pretty clear.
Searching the Internet is the second most popular online activity after e-mail. Every day 57 % of web users use search engines, according to Statistical Research Inc.
These engines drive extremely targeted traffic your way. The visitor who finds your site with an online search is looking for exactly what you're offering.
As a result of their popularity, sites like Google are now indexing billions of pages. While this is a good thing for searchers, it also means that the competition for the best search engine positioning is very fierce.
Adding to this problem is that only seven percent of people go further than the third page of search engine results when looking for information, according to Search Engine Watch.
What this means is that expert search engine positioning is vital if you want to take advantage of the potentially excellent traffic from search engines.
Search engines are also placing more emphasis on paid submission and advertising. The search services that charge to review your site for submission vary in worth. Some, like Yahoo!, which now charges US 9.00 (from having been free a while ago), still represent good value.
Other major search engines (like Google) will still list your site for free, but even those that require payment take elements like meta tags and relevant content into account when ranking a page.
Also considered is "link popularity", which refers to how popular the search engine thinks your site is.
Some companies claim that the more search engines you submit your site to, the more traffic you'll receive. This isn't true, and by far the greatest amount of traffic to your site will come from just a few search engines and directories. Reputable search engine positioning specialists concentrate on obtaining high rankings on major search engines.
These include:
Yahoo!, Google, Altavista, Ask, MSN Search, Lycos, LookSmart, Hotbot, Excite!, AOL Search, Open Directory, Fast/All the Web, iWon, and Inktomi.
regards..
www.webzworks.com
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